Boston Weekend was a school project. Our goal was to test the limits of making a fast-track social media page and learn how to best use platforms like Instagram to convert followers to customers.
The idea of the project was to get as many people to visit our website as possible and view the purchase page using social media channels. We found that finding a niche is critical in the performance of social media marketing, without reaching your target market the posts and in-term website did not succeed. Additionally, the algorithm responds best to those who post consistently, and call to action engagement from followers.
The website hosted a plethora of ideas for places to eat, things to do, and other content to watch in the Boston area during the COVID-19 pandemic when many of us were restricted to staying at home. Our content was specifically intended for college students in the greater Boston area.
Team Credit:
Project Manager: Bridget Gilmore
Head of Website Design: Abigail Navon
Lead of Social Media: Gabriella Ribeiro
